1. Data protection at a glance
The following notes provide a comprehensive overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find the website operator’s contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This can be data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page impression). This data is collected automatically as soon as you enter our website.
What data do we collect and what do we use it for?
Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.
We process personal data that you provide us as a user of the products, e.g. by using our products, and those provided to us by others.
We collect, directly or indirectly, the following categories of personal information about you. This includes the following data points:
First and last name, date of birth, email address, gender, social media identification and information submitted to us through your Facebook or Google Account. We use this information to verify your identity.
Phone number, email address, messenger ID, social media handle, other communication channels you have used to request further information from us. We use this information to contact you for various reasons, depending on the purpose.
Body and training information:
Body height, weight, fitness level, desired training focus, position on the football pitch (e.g. central defender). We use this data to better adapt our products to your needs.
We collect location data via GPS tracking when using the B42 app. We use this data to analyze and visualize your running performance.
payment service provider, duration of your B42 subscription, price, currency, VAT. We use payment service providers to process payments. Although we do not store credit card information ourselves, we do store a payment number that is assigned by the service provider (e.g. Apple, Google) and can be assigned to you. We use this information to process your payments.
Behavioral and profile information:
Your user behavior on the site. We use this information to get to know you better as a consumer so that we can send you marketing messages about products and services that we think may be of interest to you.
With the information in your public profile, you appear in the B42 app. This information allows others to find you within the B42 app. Other users can see your first and last name (if provided), your profile picture, your completed workouts and the results of your performance tests. Your B42 Player Card can also be viewed by other users. So that other users can also be inspired by your successes and progress, you agree to the use of your B42 Player Card on other communication channels of SFY GmbH.
Social media information:
Information that we obtain through your interaction with us on various social media such as Facebook, Instagram or Google, including any social media information that is publicly available, such as your social media handles, social media interactions and public postings, your "likes" and other reactions, your social media contacts, your photos that are published or that you send to us by mentioning us or following our social media posts using "handles" or "hashtags. We receive this information from social networks (e.g. Facebook, Instagram), either directly or through third-party agencies with whom we have agreements.
Information about your device or browser that gives us information about your search behavior or device usage. Your device information is collected through our app and your browser information is collected through our cookies, tags and pixels. These are often required for network security. This information includes, for example: IP address, date and time of your visit, how long you stayed on our site, the amount of data transferred, the referring URL (if you came to our site through another site or an advertisement), the pages visited on our site, your browser type (including language and version of browser software) and add-ons, device IDs and functions, device type, versions, and operating system.
Fitness information such as your chosen exercise program, start and end dates, activities. We use this information to operate our products, improve your performance goals and user experience, and to determine which products would be best for you based on your training pattern.
What rights do you have regarding your data?
You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the rectification, blocking or erasure of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority.
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration. You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.
2. General notes and compulsory information
Note on the responsible party
The responsible party for data processing on this website is: SFY GmbH Industriestraße 15 84149 Velden Phone: +49 1590 4864277 E-Mail: email@example.com. The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can revoke any consent already given at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right of appeal to the competent supervisory authority
In the event of violations of data protection law, the person concerned has a right lodge a complaint with the competent supervisory authority. The competent supervisory authority in matters of data protection law is the State Data Protection Commissioner of the federal state in which our company is based. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data transferability
You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Information, blocking, erasure
Within the context of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, the right to rectification, blocking or erasure of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.
Objection to advertising mails
We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material which has not been explicitly requested. The operators of this website explicitly reserve the right to take legal action in the event of the unrequested sending of advertising information, e.g. via spam e-mails.
3. Data collection on our website
The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our services more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser the next time you visit us. You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited. Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 paragraph 1 letter f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
browser type and browser version
operating system used
host name of the accessing computer
time of the server request
This data is not merged with other data sources. The basis for data processing is Art. 6 paragraph 1 letter f GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Comment function on this website
For the comment function on this page, in addition to your comment, information on the time of the comment's creation, your e-mail address and, if you are not posting anonymously, the user name you have chosen are stored.
Storage duration of comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. insulting comments).
The storage of comments is based on your consent (Art. 6 paragraph 1 letter a GDPR). You can revoke any consent you have given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations already carried out remains unaffected by the revocation.
4. Analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your usage of the website. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 paragraph 1 letter f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both the website and the advertising.
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your usage of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the usage of the website and the internet. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google.
You may prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl= .
Objection to data collection
Contract data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of visitors to the site. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the " Objection to data collection" section.
Our website uses the “visitor action pixels” from Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.
This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be directed to the provider's website. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts.
The collected data is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook as well as outside of Facebook. This use of the data cannot be influenced by us as a site operator.
You will find further information on the protection of your privacy in the Facebook data protection information: https://www.facebook.com/about/privacy/ .
You can also use the "Custom Audiences" remarketing feature in the advertising settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screendeactivate . You must be logged in to Facebook to use this feature.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: https://www.youronlinechoices.com/uk/your-ad-choices .
You can also opt out of Facebook pixel collection on this site by clicking here.
The following information is collected:
IP address of your device (anonymized)
screen size of your device
device type and information about the browser used
geographical point of view (country only)
Hotjar will use this information to evaluate your usage behaviour on our website, to generate reports, as well as other services related to website usage and internet analysis of the website. Hotjar also uses the services of third party companies, such as Google Analytics and Optimizely, to provide services. These third parties may store information that your browser sends during your visit to the website, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please see their respective privacy policies.
By using this website, you consent to the processing of data about you by Hotjar and its third party service providers as described above in their respective privacy statements.
The cookies used by Hotjar have a different lifetime between just for the current visit and 365 days.
You can prevent Hotjar from collecting the data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out
Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, hereby we advertise this website in Google search results, as well as on third party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 paragraph 1 letter f GDPR. Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at https://www.google.com/settings/ads/onweb/ . Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn more about setting cookies and to adjust your preferences. Finally, you can set your browser to notify you when you receive a cookie and decide whether to accept it or not, or to refuse to accept cookies in certain circumstances or generally. If cookies are not accepted, the functionality of our website may be limited. Google LLC with its headquarters in the USA is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. Further information and the data protection regulations regarding advertising and Google can be found here: http://www.google.com/policies/technologies/ads/
Our website uses the functions of the tool Google Optimize to understand which of the various versions of our website are more helpful for users and which are not. You can find information on data protection within this context here: https://policies.google.com/?hl=en and https://support.google.com/optimize/answer/6292487?hl=en .
Google Tag Manager
Our website uses the functions of the tool Google Tag Manager. This service provides an interface for managing website tags. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is recorded. Google Tag Manager results in other tags being deployed which may, in turn, collect data. Google Tag Manager does not, however, access this data. If recording has been deactivated at domain or cookie level, this setting will remain in place for all tracking tags implemented using Google Tag Manager.
5. Plugins and tools
Google Web Fonts
This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. To do this, the browser you are using must connect to Google's servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 paragraph 1 letter f GDPR. If your browser does not support Web Fonts, a standard font from your computer will be used. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the Google data protection declaration: https://www.google.com/policies/privacy/ .
6. User rights
Information on the rights of data subjects
Each data subject has the right of access in accordance with Article 15 GDPR, the right to rectification in accordance with Article 16 GDPR, the right to erasure in accordance with Article 17 GDPR, the right to restriction of processing in accordance with Article 18 GDPR, the right to object in Article 21 GDPR and the right to data portability in Article 20 GDPR. The limitations according to Articles 34 and 35 BDSG apply to the right of access and to the right to erasure.
Information on the option to lodge a complaint
You also have the right to lodge a complaint with the competent data protection authority about our processing of your personal data.
Information on withdrawal of consent
You can withdraw your consent with us to process personal data at any time. This also applies to withdrawals of a declaration of consent that were given to us before the General Data Protection Regulation came into effect. Please note that this withdrawal will only apply prospectively. This does not affect processing that took place prior to a withdrawal.
Right in the event that data is processed for direct marketing purposes
You have the right pursuant to Article 21 (2) GDPR to object to the processing of personal data concerning you. In the event that you object to processing for direct marketing purposes, we will no longer process your personal data for this purpose. Please note that this withdrawal will only apply prospectively. This does not affect processing that took place prior to a withdrawal.
Information on right to object in the case of balance of interests
If we process your personal data based on a balance of interests, you can object to such processing. If you exercise this right to object, please state the reasons why we should not process your data as we have described. If your objection is justified, we will review the situation and either stop or adjust data processing or explain our compelling legitimate reasons for processing to you.
Links to other websites
Our website may contain links to the websites of other providers. Please note that this Data Privacy Statement applies only to the website of B42. We have no influence on or control over the compliance of other providers with applicable data protection regulations.
Amendments to the Data Privacy Statement
We reserve the right to amend or adjust this Data Privacy Statement at any time subject to compliance with applicable data protection regulations.
Controller and data protection officer
You may contact us at any time if you have any questions regarding the collection, processing or use of your personal data or in the case of access, rectification, blocking or erasure.
represented by Managing Director Andreas Gschaider