Data Policy
Last updated on October 17, 2023
1. General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.
2. Data collection on our website
2.1. Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.
2.2. How do we collect your information?
On the one hand, your data is collected when you provide it to us. This can include data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. In particular, this includes technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
2.3. What data do we collect and what do we use it for?
Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior. We process personal data that you provide to us as a user of the products, e.g. through the use of our products, and those that others provide to us. We collect the following categories of personal information about you, directly or indirectly.

This includes the following data points:
identity data
First and last name, date of birth, email address, gender, social media identification, and information that is forwarded to us via your Facebook or Google account. We use this information to verify your identity.
contact details
Phone number, email address, messenger ID, social media handle, other communication channels that you have used to request more information from us. We use this information to contact you — depending on the purpose — for various reasons.
Body and training information
Body size, weight, fitness level, desired training priorities, playing position (e.g. central defender). We use this data to better adapt our products to your needs.
Location data
We collect your location data using GPS tracking. We use this data to evaluate and visualize your running performance.
Purchase information
Payment service provider, duration of your B42 subscription, price, currency, VAT. We use payment service providers to process payments. Even though we do not store any credit card information ourselves, we store a payment number that the respective service provider assigns (e.g. Apple, Google) and which can be assigned to you. We use this information to process your payments.
Behavioral and profile information
Your user behavior on the website. We use this information to get to know you better as a consumer so that we can send you marketing messages about products and services that we think may be of interest to you.

With the information in your public profile, you appear in the B42 app. This information allows others to find you within the B42 app. Other users can see your first and last name (if provided), your profile picture, your completed workouts, and the results of your performance tests. Your B42 player card can also be viewed by other users. So that other users can also be inspired by your successes and progress, you agree to the use of your B42 Player Card on other SFY GmbH communication channels.
Social media information
Information that we obtain through your interaction with us on various social media such as Facebook, Instagram or Google, including any social media information that is publicly available, such as your social media handles, social media interactions and public postings, your “likes” and other reactions, your social media contacts, your photos that have been published or that you send to us by mentioning us or following our social media posts using “handles” or “hashtags.” We receive this information from social networks (e.g. Facebook, Instagram), either directly or through third-party agencies with whom we have agreements.
device information
Information about your device or browser that gives us information about your browsing behavior or device usage. Your device information is collected via our app and your browser information is collected through our cookies, tags, and pixels. These are often required for network security.

This information includes, for example: IP address, date and time of visit, how long you stayed on our website, the amount of data transferred, the referral URL (if you came to our website from another website or an ad), the pages visited on our website, your browser type (including the language and version of the browser software) and add-ons, device identifiers and features, device type, versions, and operating system.
activity information
Fitness data such as selected training program, start and end of training, activities. We use this data to operate our products, improve your performance goals and user experience, and find out which products would be best for you based on your training pattern.
2.4. What are your rights with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the competent supervisory authority.
2.5. Analysis tools and third-party tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and with so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy. You can disagree with this analysis. We will inform you about the options for objection in this privacy policy.

This website uses technology from The Trade Desk (TheTrade Desk Ltd, 1 Bartholomew Close, London EC1A 7BL, United Kingdom, collected and stored data for marketing and optimization purposes. Among other things, pseudonymized user profiles can be created from this data. Browser cookies can be used for this purpose. The data collected using The Trade Desk technology is not used by The Trade Desk to personally identify visitors to this website. The collection and storage of data can be objected to here at any time with effect for the future. For more information about The Trade Desk's privacy, please visit .
3. General information and mandatory information
3.1. data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.
3.2. Note on the responsible body
The party responsible for data processing on this website is: SFY GmbH Industriestrasse 15 84149 Velden Phone: +49 1590 4864277 E-mail: The responsible body is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
3.3. Withdrawal of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal email message. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority In the event of breaches of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link:
3.4. Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfilment of a contract handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done if it is technically feasible.
3.5. SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data that you send to us cannot be read by third parties.
3.6. Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, the right to correct, block or delete this data at any time. You can contact us at any time at the address given in the legal notice if you have any further questions about personal data.
3.7. Objection to promotional emails
The use of contact details published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
4. Technical data collection
4.1. cookies
Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited. Cookies that are necessary to carry out the electronic communication process or to provide certain functions you request (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.
4.2. server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
  • Browser type and version
  • operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of server request
  • IP address
This data is not combined with other data sources. The basis for data processing is Art. 6 para. 1 lit. f DSGVO, which allows the processing of data to fulfill a contract or pre-contractual measures.
4.3. Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen are stored.
4.4. Storage period of comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. insulting comments).
4.5. legal basis
Comments are stored on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. All you need to do is send us an informal email message. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
5. Analysis tools and advertising
5.1. Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
5.2. IP anonymization
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services related to website activity and Internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
5.3. Browser Plug-in
You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: .
5.4. Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics. More information about how Google Analytics handles user data can be found in Google's privacy policy: .
5.5. Order data processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
5.6. Demographics in Google Analytics
This website uses the “demographic characteristics” feature of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”
5.7. Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of data cannot be influenced by us as the site operator.

You can find further information about protecting your privacy in Facebook's privacy policy: You can also use the “Custom Audiences” remarketing feature in the ad settings area at . To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: You can also prevent their collection with Facebook Pixel on this website by clicking here.
5.8. Hotjar
This website uses Hotjar, an analysis software from Hotjar Ltd. (“Hotjar”) (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar makes it possible to measure and evaluate the usage behavior of the website in the form of clicks, mouse movements, scroll heights, etc. in order to be able to improve the user experience in a targeted manner. The information is transferred anonymously to Hotjar servers in Ireland and stored there. Hotjar uses cookies and tracking codes to recognize users anonymously. The following information is collected:
  • The IP address of your device (anonymized)
  • Your device's screen size
  • Type of device and information about the browser used
  • Geographical point of view (country only)
Hotjar will use this information to evaluate your use of our website, to generate reports, and other services relating to website usage and internet evaluation of the website. Hotjar also uses services from third-party companies, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their corresponding privacy policies. If you use this website, you consent to the processing of the data there by Hotjar and its third-party providers as part of their privacy policies. The cookies used by Hotjar have a different lifespan between up to 365 days just for the current visit. You can prevent Hotjar from collecting data by clicking on the following link and following the instructions there:
5.9. Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, which we hereby advertise this website in Google search results, as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO. Any further data processing will only take place if you have agreed with Google that your Internet and app browsing history will be linked by Google to your Google account and information from your Google account will be used to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: . Alternatively, you can contact the Digital Advertising Alliance at to find out how to set cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Google LLC based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. Further information and the privacy policy regarding advertising and Google can be found here:
5.10. Google Optimize
Our website uses the functions of the Google Optimize tool to understand which of the various variants of our website are more helpful to users and which are not. Information on the corresponding data protection can be found here: and here:
5.11. Google Tag Manager
Our website uses the functions of the Google Tag Manager tool. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will persist for all tracking tags that are implemented with Google Tag Manager.
6. Plug-ins and tools
6.1. youtube
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, YouTube allows you to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. For more information on how to handle user data, please see YouTube's privacy policy at:
6.2. Google Web Fonts
This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google's servers. This enables Google to know that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font is used by your computer. You can find more information about Google Web Fonts at and in Google's privacy policy:
7. Users' rights
7.1. Information on the rights of data subjects
Every data subject has the right to information under Article 15 GDPR, the right to rectification under Article 16 GDPR, the right to erasure under Article 17 GDPR, the right to restrict processing under Article 18 GDPR, the right to object under Article 21 GDPR and the right to data portability under Article 20 GDPR. The restrictions set out in Sections 34 and 35 BDSG apply to the right of information and the right of deletion.
7.2. Information on the right of appeal
You also have the right to complain to the competent data protection supervisory authority about the processing of your personal data by us.
7.3. Instructions for revocation in case of consent
You can revoke your consent to the processing of personal data at any time by contacting us. This also applies to the revocation of declarations of consent that were given to us before the General Data Protection Regulation came into force. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected.
7.4. Right in the event of data processing for direct marketing
In accordance with Article 21 Paragraph 2 GDPR, you have the right to object to the processing of personal data concerning you at any time. In the event of your objection to processing for direct marketing purposes, we will no longer process your personal data for these purposes. Please note that the objection is only effective for the future. Processing that took place before the objection was lodged is not affected.
7.5. Reference to the right of objection when balancing interests
Insofar as we base the processing of your personal data on a balance of interests, you can object to the processing. If you exercise such an objection, please explain the reasons why we should not process your personal data as described by us. In the event of your justified objection, we will review the situation and will either stop or adjust the data processing or explain our compelling legitimate reasons to you.
7.6. Links to other websites
Our websites may contain links to websites of other providers. We would like to point out that this privacy policy applies exclusively to B42 websites. We have no influence on and do not control that other providers comply with the applicable data protection regulations.
7.7. Changes to the privacy policy
We reserve the right to change or adapt this privacy policy at any time in compliance with applicable data protection regulations.
7.8. Responsible person and data protection officer
You can contact us at any time if you have any questions about the collection, processing or use of your personal data, or if you wish to provide information, correct, block or delete data.
Responsible person for data processing
If you want
Industriestrasse 15
84149 Velden

represented by managing director Andreas Gschaider

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